What is an NFT and why do people buy them?
Understanding NFTs: More Than Just Digital Art?
Ever heard of NFTs and wondered what all the fuss is about? Maybe you've seen headlines about digital images selling for millions, or celebrities promoting their latest digital collectibles. It can seem a bit bewildering at first, especially when you're used to physical items having clear ownership.

For many, the concept of a "Non-Fungible Token" can feel pretty abstract. What makes a digital file unique? Why would anyone pay for something you can just right-click and save? These are common questions, and this article aims to demystify NFTs, breaking down what they are and the various reasons why people choose to buy them.
What Exactly is an NFT?
Let’s start with the name: NFT stands for Non-Fungible Token. The "non-fungible" part is key here. Think of it like this: a regular concert ticket might be fungible—if you have a general admission ticket for a show, it’s interchangeable with any other general admission ticket for the same show. They grant the same access and value.
But what if you have a ticket for a specific, numbered seat at that concert, perhaps with a unique signature from the artist? That ticket is non-fungible. There's only one of *that specific* ticket. You might have another ticket to the same event, but it wouldn't be identical in every way. NFTs work similarly for digital assets.

An NFT is a unique digital identifier recorded on a blockchain, usually Ethereum. This blockchain record serves as proof of ownership for a specific digital asset. That asset could be anything digital: a piece of art, music, a GIF, a video clip, a collectible, or even virtual land in a metaverse game. The NFT itself isn't the digital file; rather, it’s a certificate of authenticity and ownership linked to that file, secured by the blockchain.
Why Do People Buy NFTs?
So, why would someone spend their hard-earned money on a digital certificate of ownership for something that can be copied? It boils down to a few key reasons, often overlapping:
- Digital Ownership & Scarcity: In the digital world, copies are easy. NFTs introduce scarcity. Owning an NFT means you own the verifiable original, which can be seen as a form of digital status or collectible. Just like owning a rare baseball card, it’s about having that unique piece.
- Community & Status: Many NFT projects come with exclusive communities. Holding a particular NFT might grant you access to private Discord channels, special events, or future perks. It's about being part of a club and showing off your digital identity.
- Art & Collectibles: For digital artists, NFTs provide a way to sell their work directly and prove its provenance. Collectors buy NFTs for the aesthetic value, similar to how they would collect physical art. Some simply appreciate the innovative and unique nature of digital art.
- Speculation & Investment: A significant driver, especially during peak NFT interest, is the hope of future appreciation. Buyers speculate that the value of their NFT will increase, allowing them to sell it for a profit. This is similar to investing in early-stage startups or rare collectibles.
- Utility & Gaming: Beyond just art, many NFTs now offer "utility." This could mean they are playable characters or items in a video game, tickets to virtual concerts, or even voting rights in a decentralized autonomous organization (DAO).

It's a mix of collecting, community belonging, and often, an eye towards potential future value.
Are NFTs Just JPEGs?
This is one of the most common misconceptions. While many high-profile NFTs are indeed linked to JPEG images (like the Bored Ape Yacht Club or CryptoPunks), the NFT itself isn't the image. It's the unique token on the blockchain that points to that image (or whatever digital asset it represents).

Anyone can download and view the JPEG, but only the NFT owner has the verifiable, blockchain-backed proof of ownership. Think of it like owning a signed limited-edition print versus a regular print. You can have a copy of the print, but only one person owns the signed, authenticated original.
Furthermore, as mentioned, NFTs aren't limited to JPEGs. They can represent ownership of songs, video clips, virtual real estate, game items, tweets, or anything else that can be tokenized digitally.
Risks and Considerations
While the world of NFTs is exciting, it's not without its pitfalls. Before diving in, it's crucial to be aware of the risks:
- Volatility: The value of NFTs can fluctuate wildly. What's popular today might be worthless tomorrow.
- Scams & Fraud: The space is unfortunately rife with scams, including fake projects, phishing attempts, and rug pulls (where developers abandon a project after selling NFTs). Always do your own research (DYOR).
- Intellectual Property: Owning an NFT typically grants you ownership of the token, not necessarily the underlying copyright or intellectual property of the digital asset. Read the terms carefully.
- Environmental Concerns: The energy consumption of some blockchains (like Ethereum, before its shift to Proof of Stake) used for NFTs has been a significant concern, though efforts are being made to address this.
- Liquidity: Selling an NFT can be difficult, especially for less popular projects. There needs to be a buyer willing to pay your asking price.
It's important to approach NFTs with caution and only invest what you can afford to lose, just like any other speculative asset.
Conclusion
Hopefully, this has given you a clearer picture of what NFTs are and why they've captured so much attention. They represent a fascinating intersection of technology, art, community, and finance, pushing the boundaries of digital ownership.
Whether you're looking to collect digital art, join exclusive communities, or simply understand the future of digital assets, NFTs are a significant part of the evolving web3 landscape. If you're considering buying, always do your research, understand the project, and be mindful of the risks.
Ready to explore more? Dive deeper into blockchain technology or how to set up a digital wallet to begin your NFT journey.